I get asked from time to time what resources I’d recommend a new-ish product manager consult to prepare for the job and level up quickly. I thought about it. Ben, my co-author on Make It So, and I have discussed this a few times. Here’s what I came up with.
Part of the reason why we wrote Make It So was, honestly, because there was really nothing out there we thought fit very well for the challenges enterprise product managers face. So check out the book when it comes out! But in the meantime, here’s some other stuff that will probably help too.
- Product Management in Practice by Matt LeMay. I was a reviewer for Matt’s book, and can attest that this is an outstanding practical guide to what product management is and day-to-day skills that PMs need to master.
- The Innovator’s Dilemma by Clayton Christensen. An obvious classic. This is not really PM specific, but key background and foundational stuff to understand.
- Crossing the Chasm by Geoffrey Moore. Ditto the above, plus this offers a really valuable framework for thinking about types of users and customers to target.
- The Hard Thing About Hard Things by Ben Horowitz. This gets into the business management/leadership stuff, but I found it extremely readable and informative.
- Product Management for the Enterprise – this is a video course that I recorded for O’Reilly. (Disclosure: I get paid a little when you watch this whole course.) It’s aimed at people working in product management for enterprise software. I hit on some of the themes from the book in a more encapsulated format, though not all. I think I sound funny.
There is no shortage of leadership/management-y books out there in our space, including many better known than some of these. I’ve read a bunch of them, but personally have found many to be lacking in applicability to what we do, either in terms of not being terribly enterprise-relevant or being hyperfocused on the startup life, which I’m not in. But your mileage may vary.
If I think of more, I’ll add them!