Huge news about “Make It So”

O’Reilly has decided to publish Make It So as a full print version! Tentative publication is slated for February 2018.

For anyone unaware, Make It So has been the working title for the book on product management in enterprise software that Ben Gaines and I have worked on for much of 2017. We had originally planned to self-publish it as an ebook, but when O’Reilly heard about the project, they asked if we’d be interested in working with them. Ben and I have always wanted our names on a book with a cute animal in front, so we said sure. And there you go.

Go to the book website to read more about it. At a high level, Ben and I have both long found the prevailing Product Management literature to be poorly applicable to our lives in enterprise software. Most of what you read about “PM” is strongly oriented towards consumer-facing startups, and we thought that maybe there would be an audience for a closer look at how this function is done for the enterprise market. As a part of the book, we’ve collected input from some outstanding enterprise PMs at Salesforce, Adobe, IBM, Asana, Basecamp, Parsely and DynamicAction, among others.

More to say later, but for now… 🙌🏻 🔥 😎 ! You can check out the site for more info and sign up there to get an update when the book is released. (If I can finagle you a discount, I will.)