TAMs for Product Managers

“Total Addressable Markets” (TAMs) are typically something you see investors and other “money people” obsess over, and for good reason. Obviously, big market problems are more lucrative to solve than little ones. But TAMs are also relevant for product managers, albeit in different ways. This is something I’ve been thinking a lot about recently, and I thought I’d put down into words (and pictures!) how I apply my TAM in managing my products.

(A warning, though – this is all very enterprise-heavy, and I’m not sure how, or even if, it applies to consumer products. Could be wrong. And please excuse the crappy graphs here – I’m on an airplane!)

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I was on some podcasts

A little while back, I did a few interviews with some product management-focused podcasts to talk about enterprise software, why our segment is different, and our book. They were a lot of fun! Here are some links if you’d like to check them out:

 

There should be another one dropping sometime soon. When that appears, I’ll link to it as well.

One year of updates

I restarted blogging a little over a year ago. After a long hiatus, I finally decided that I had enough things to say that I’d try putting them on the internet again and see if anyone wanted to read them.

Just a little while after that, I also restarted my old email newsletter, but with a different format. Eschewing the term “newsletter,” which I think is sort of dated at this point, I called it my “email update,” which is more accurate. I took the old list I used to use, cleaned out a bunch of bad addresses, and sent out a “hey, here’s what I’m doing” message about the new site.

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An Enterprise Primer

So perhaps you’re burned out in the consumer software game, or are just considering a pivot into the enterprise (“B2B”) market. You’ve heard that there’s a lot of opportunity in “selling to enterprises” – and maybe, you’re thinking, after you build some revenue there and make your investors happy, you can get back to the other world-changing stuff that you really want to build. Plus – most enterprise software kind of sucks, right? Users who have grown up with Facebook and Instagram are demanding way better experiences from the software they use at work, and you see an opportunity to serve those needs. So enterprise it is.

This is sort of a cardboard stereotype of a certain approach to enterprise software that I’ve seen voiced frequently – often by very smart, experienced people whose careers have mostly been in consumer-facing software. Well – it’s a very good strategy for failure. As a corrective, I offer this quick primer to some of the basics of how enterprise software is different. (I avoid the terms “B2C” and “B2B” as too jargon-y for my taste.)

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Tech is organizing

The prospect of labor organizing has long lived on the outer fringe of the technology industry. It’s long been assumed that highly skilled technology workers, particularly those in the most spectacularly successful Silicon Valley firms, were too spoiled with the industry’s famously lavish perks and compensation to ever consider forming unions. While that may still be mostly true, recent events make me wonder if a new moment is at hand. Spurred by ethical concerns over assisting the Trump administration, workers at Google recently forced a major change corporate policy, and others – publicly, at Microsoft and Amazon – are taking notice. Something new is definitely happening.

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This Meeting Should’ve Been An Email

Many of us today have jobs that are difficult to explain to our Boomer parents. Product Managers famously have this problem, but so do many flavors of knowledge workers: try explaining to someone who retired twenty years ago what a “social sentiment analyst” or “devops engineer” is. Advances in technology and changes in markets force evolution of job roles and responsibilities, as they always have and always will.

Yet something I find remarkable is how slowly change comes to how we work. I’ve been working in offices of various types for a while now, and can tell you that my office of 2018 is not that terribly different from one in 2003. The phones are all different, but meetings, interviews and most of the modes of working haven’t really changed. When I ask friends in other fields about this, I hear a lot of the same. Older people often point to the types of differences you’d expect – many fields have a somewhat more casual dress code today, workplace conduct is a little more decent, the women aren’t all secretaries. But what you mostly hear is just that things have sped up, or that capital is allocated more efficiently. (The shareholders have won.) But I think someone from your average 1980s office job could pretty quickly figure out one in 2018, at least once they figured out how to use the computer.

Maybe it’s not a lack of the right “work products” that’s holding us back. Maybe it’s us.

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Star Trek: Frontier

Fair warning – this post is going deep into Geek territory. If you’re not into Star Trek, you can probably safely skip this. This is a re-edit of a piece I wrote on Medium a few years ago. That said… here we go.

Late in 2017, the sixth major Star Trek TV series – Star Trek: Discovery – launched. And it was… fine. Like the rest of J.J. Abrams’ Trek storylines, it is set in the pre-TOS timeline. The way Viacom/CBS has pretty much abandoned “modern” Star Trek (that is, the entire post-TNG universe) has long baffled me. ST: Voyager wrapped up in 2001 and we had the “Nemesis” film in 2002, but since then, it’s just been the (relatively) short-lived “Enterprise” series and Abrams’ line of canon-immolating films set in the pre-Kirk era. In other words, almost as much time has passed since the last TNG-universe Trek content as between the end of TOS and the launch of ST:TNG (18 years).

This has always struck me as an awfully weird choice.

Like other millennials and Gen-Xers, I grew up on TNG, DS9 and Voyager. That’s canon. Enterprise, Discovery, and all the Abrams films just feel like retreading so much old ground, and I’m always irked by big plot departures they’re forced to take. (Let’s not discuss blowing up Vulcan.) In the last 16 years since Nemesis, there’s been nothing new built upon the post-TNG universe. So… here’s a pitch.

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Legend of the Plaid Dragon

I am not a software developer, but I like to code.

A couple years ago now, I was feeling handy enough with really basic Javascript to start looking for a coding project to really pull together a bunch of web dev skills and actually make something. I decided that I wanted to try cloning Legend of the Red Dragon, a text adventure game I played when I was a kid that is arguably the most successful BBS door game of all time. (All due props to Trade Wars.) After Ben and I finished the book last year and our family moved back to North Carolina, I picked up this project again and really make it into something.

tl;dr – I have a new Slack game available that you can try right now. Click here to learn more and, if you like, invite it to your workspace! The rest of this blog is all about how, and why, I built it.

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