Product Management

I’m a Principal Product Manager at SAS. (More on my job here.) In the past, I’ve held senior product and marketing roles at Demandware (now the Salesforce Commerce Cloud) and IBM. I write, speak and sometimes consult on software product management.

Our Book

My buddy Ben Gaines from Adobe and I wrote a book on product management in enterprise software. It’s titled Building Products for the Enterprise: Product Management in Enterprise Software, and you can find it on Amazon.

More resources

Here are some of the better things I’ve written on Product Management:

Some people have found this useful: here is a Twitter list of the best product and dev leaders I follow. It’s a great timeline.


I taught this on-demand course with O’Reilly Media on Product Management for the Enterprise that I’d recommend as a great starting point.



If you’re looking for a speaker on product management, I might be able to help. Feel free to get in touch and let’s chat: blair at