A few years ago, I ran a weekly email newsletter on stuff I found interesting in marketing technology. It was fun for a while, and I garnered a few hundred subscribers pretty quickly. But the newsletter space got really noisy, real fast, and eventually I just didn’t feel like I was still adding value. So I killed the newsletter.
But now I’m bringing it back – sort of. I’m not doing another newsletter. Instead, I’m going to send out a very occasional email – probably monthly, but biweekly at the most frequent, and only when I have something I really think is worth sharing. I get a lot of dumb email, and I know y’all do too, so I promise I won’t send any.